Chicago, IL — 04/07/2025 — Plant Fitness, an innovator of plant performance chemistries, is excited to announce a new distribution partnership with Turf Logix, a leading supplier of professional turf products in South Florida. Under this agreement, Turf Logix will have a unique position with Plant Fitness’ innovative turf chemistry products in the area.
“Plant Fitness delivers a new approach to turf management by focusing not just on plant health, but true plant fitness. Our university-validated solutions drive real, measurable improvements in resilience, recovery, and playability.” said Steve Loveday, Vice President of Technology at Plant Fitness.
“Our partnership with Turf Logix marks an exciting step in Plant Fitness’ North America expansion,” said Mark Jull, VP of Sales and Marketing at Plant Fitness. “Shelly Israelson and his team are widely respected for their knowledge, customer focus, and commitment to excellence,” said Mark Jull, VP of Sales and Marketing at Plant Fitness. “We are thrilled to work with Turf Logix to deliver powerful new tools to turf managers who are ready to redefine performance standards.”
Turf Logix, owned by industry veteran Shelly Israelson, is known for delivering premium agronomic products backed by exceptional technical support. With this collaboration, turfgrass professionals in South Florida will now have access to Plant Fitness’ CrossTrainer™ and Strength™ products designed to push turf to new levels.
“We are thrilled to add Plant Fitness to our lineup,” said Shelly Israelson, Owner of Turf Logix. “Their unique approach to enhancing turf fitness perfectly complements our goal of offering the most advanced, effective solutions to our customers.”
For more information about Turf Logix and Plant Fitness, visit www.turflogix.com and www.plantfitness.com.
About Plant Fitness
Plant Fitness, an Epoch Science brand, is dedicated to advancing plant performance chemistry for the professional turf market. With a focus on stress mitigation, biological enhancement, and plant fitness conditioning, Plant Fitness products help turf managers achieve healthier, more resilient playing surfaces. Learn more at http://www.plantfitness.com.
About Turf Logix
Turf Logix is a premier distributor of professional turfgrass solutions, serving South Florida and beyond. Founded by industry veteran Shelly Israelson, Turf Logix is committed to delivering innovative agronomic products, expert technical support, and personalized service. With a focus on helping turf managers achieve exceptional results, Turf Logix is a trusted partner for golf courses, sports fields, and professional landscapes seeking to elevate turf performance. Learn more at http://www.turflogix.com
Plant Fitness is a registered trademark and Strength and CrossTrainer are trademarks of Epoch Science, LLC.